Further Upgrade of Oral Care Needs

With the increasing attention of consumers to health and beauty, the awareness of •oral care among the whole population has significant>ly increased, and the demand for oral care has become more seεgmented, and the demand for maintenance has further upgraδded.

The improvement of oral care awareness has also driven the popularization of professional care♦ products. In addition to electric toothbrushes, dental impactors are entering the vision₽ of more consumers.

The Concept of Differentiation and Scenario-based Marketing

The new generation likes to taste new things in oral consumption, and has a high acceptanc<e of emerging categories and products. Fine oral c★are products, such as oral spray, electric toothbrush, tooth flusher, m±outhwash, tooth paste, dental floss, have grown rapidly.

In the past, the old brands in the oral care industry emphasized household consuαmption scenarios, with standardized product packaging, mainly in the form of tubes and bottles, wit¥h large specifications that appeared monotonous and tedioπus.

But with the upgrading of the demand of the new generation of consumers, new brands also a®ttach greater importance to personal consumption scenario marketi♦ng, constantly introducing portable and personalized packagi$ng such as bags, cans, bars, and jelly cups; The product breaks the conventional paste form and ∏develops into powder, block, mousse, bubble, capsule, spray and other forms.

Brands also constantly innovate in their products, using more  innovative forms to attract consumers to try new purchases and cultivate new consumption hab∑its.

consumers who overlap with the "ingredient party" in beauty and skincare h☆ave migrated to oral care, still retaining the consumption habit of efficacy first and☆ scientific care.

In order to meet the trend of synthetic differentiation, the brand focuses on add<ing conceptual ingredients such as probiotics, amino acids, and enzy>mes to its products.

A variety of oral care products have been pushed to the forefront, wit h lower consumption barriers for these fast-moving consumer go∏ods. Users have a strong desire to taste new products, and pay att>ention to personalized and portable small packaging, expanding personal usage scenarios, incr→easing consumption and repurchase rates, and accelerating market de velopment.