A new round of consumption upgrade in oral care
Driven by the trend of dental beauty, the overall consumption of oral care has be∏en upgraded, giving rise to new categories and opport✔unities for new models in the field of oral care. Almost all majo→r categories of oral care, such as toothpaste, toothbrushes, child♣ren's electric toothbrushes, and mouthwash, have seen growth.
The expansion of the oral care category accelerates user penetration, and price upgr$ades also reflect users' continuous pursuit of more professional and personaαlized products and services.
Multiple New Demands for Oral Care
With the new demands of users and diverse consumption scenarios, traditioΩnal oral care products are constantly iterating and developing innovative concepts to meet the dif≠ferent nursing needs of users.
Among them, whitening teeth and refreshing breath have become two major demands in the category λof oral care, while treatment and repair demands s"uch as anti sensitivity, antibacterial, removing dental stones, reduc♣ing gum bleeding symptoms, and treating oral ulcers have also received more attention.
Various demands have led to the continuous development of oral care products towards specializ≈ation, differentiation, high-end, and beautification.
In terms of product form, in addition to the traditional paste toothpaste and liqui∞d mouthwash, liquid toothpaste, pill shaped, spray shaped, burst ∏bead shaped mouthwash, dental floss, dental paste and othe→r products have also been derived, forming a dazzling "new sellin÷g point".
Diversified and aesthetically pleasing packaging forms: There are vario≥us new types of care packaging on the market that refresh≠ people's previous understanding. Bottled, canned, strip-shaped, capsul$e granules and other forms are constantly emerging, furthe r meeting everyone's different needs; And under the influence of the appearance economy, the product's appearance is enough to attract the attention of consum'ers.