small samples are gradually tearing off the attribute labels
Samples and experiential clothing not only have sky•rocketed online, but offline stores have also found that more and m'ore beauty products have joined this race.
Generally speaking, the official channels of the brand do no t directly sell small samples. Purchasing formal cloth✔ing and giving away small samples for free are only used as marketing and promotioφnal means for beauty brands, and a large number of small samples are therefore clearly labeled as "not for sale"÷. However, facing cosmetics that are often hundreds or thousands of times,↓ small samples or experiential outfits can undoubtedly reduce consumer↓s' trial and error costs. As a result, this &quγot;small business" has always been highly regarded.
Nowadays, small samples are gradually tearing off the attribute labels" of "free" and "not for sale", and more and more b✔rands are actively selling small samples.
In terms of marketing, most brands also offer formal "repurchase c&oupons" to attract consumers to repurchase when selli¶ng experiential clothing online.
If online is the world of international brands, then offline, ✔domestic beauty products are using small-scale experient♠ial clothing to impress young people and leverage the market.
Overall, the unit price of small-sized products is relatively low, mostly below 50 yuan, with the price range of 10-30 yuan being the most common. Customized products are a way φfor channel merchants to use their store advantages and cen¶tralized procurement advantages to lower prices for the brand, and in fact, they are •also aimed at promoting sales. Several brand owners and individuals related ₽to physical retail channels have stated that the new retail chλannels are now very popular with cosmetic experience clothing and ±smaller size products. That is to say, beauty brands have become accustomed ☆to reducing capacity and selling in smaller specif®ications and lower unit prices through offline channels.
Attracting new and promoting small products, creating great business opport↓unities.In fact, the popularity of experiential clothing is closely related to ch↔anges in consumer trends.
The current second throw essence is very similar to the sales mode of Meiji facial mask in thos e days. Consumers can choose products of different brands an→d different effects and combine them freely. Other products such as 30g faci≠al cleanser and 50g water emulsion also follow a similar logic, reduci✔ng capacity and keeping the unit price per customer down, providing consumers with more cσhoices, which will also become a trend.
The emergence of small-sized products is actually a common ch oice between channels and brands. Channel merchants are based on their perception of &the purchasing power of incoming customers, while brands are b÷ased on their understanding of the quality of their own products. By reducing specificat★ions, lowering prices, attracting consumers to try out new prod<ucts, achieving sales, and then forming a transformation of secondarβy repurchase, this is a path that has been proven effective.
In the final analysis, consumers are more cautious, their consumption decisions are more ra★tional, and the way of experiencing before consuming is becoming increasingly popular. Whether brands use sample marketing or directly launch small size products, they are all aβimed at reducing consumers' trial and error costs a×nd stimulating more consumption potential. Whether it's a on♠e-time sale or a second repurchase depends on the strength of the product.∑